Job/Service Packages Tips: Social Video Marketing
Estimated reading time: 2 min
In this article
Job/Service Packages are a powerful tool that give sellers the freedom to price their Jobs/Services while also providing better clarity and efficiency to the selling process. We’re happy to announce that improved Packages are now live in Social Video Marketing.
Over the last few years, Social Video has experienced explosive growth due to the rise of several major social media channels, such as YouTube, Facebook Live, Snapchat, Vine and Vimeo. This format is a proven way to drive engagement, build a fanbase, grow traffic and gain notoriety.
But video is a multi-faceted medium with many moving parts, many of which are under-utilized by content producers. The services provided in the Social Video Marketing subcategory are meant to help video producers prepare their videos so they can have maximum impact once they’re shared.
This article is designed to provide additional detail on the Package Attributes available to use in this subcategory.
What are Package Attributes?
Package Attributes are the features that can be bundled into a Gig Package. They have been predefined by Bricoly after careful analysis of each subcategory, and they reflect the most commonly offered services and add-ons.
The Package Attributes in Social Video Marketing allow for video enhancements, market research, and channel refinements in addition to simple promotion, however, this isn’t a requirement. The attributes also allow for a three-tiered pricing structure.
What are the Package Attributes in this subcategory?
Here is an example of a well structured Package in this subcategory. Underneath it, you’ll see descriptions of each related Package Attribute.
- SEO Video Optimization: SEO is a huge part of video discoverability, and it’s under-utilized by most content producers. Use this attribute to help buyers optimize the title, sub-title, tags, description & metadata of their videos.
- Channel Setup & Optimization: building a great social presence is important for the success of any business. Offer this attribute if you will help the buyer setup & optimize their social media channel.
- Custom End Card: as the name suggests, end cards pop up at the end of videos posted on social media. They can be a powerful call to action that drives viewers to additional content that you want them to see next, like a road sign. Offer this attribute if you intend to create a short clip for the end of a buyer’s video where they can feature subscribe/call-to-action buttons and/or links to other videos.
- Video Annotations: annotations are a layer of text, links, and hotspots that can be added to a video. They help to enrich the video experience by adding information, interactivity and engagement. Offer this attribute if you intend to add annotations like links, speech bubbles, spotlights, notes, labels or titles to the buyer’s YouTube video.
- Caption Creation: captions are shown to help improve viewer engagement across platforms, especially for mobile users. Offer this attribute if you intend to create accurately timed captions for the buyer’s videos.
- Platform Submissions: a wider distribution of a video means better discoverability and SEO. Select this attribute if you want to help buyers distribute their videos across popular video hosting & aggregation platforms. Be sure to specify the number of posts/messages that you will publish on behalf of the buyer.
- Keyword & Hashtag Analysis: staying top of mind can be as easy as choosing the right keyword. Help buyers find relevant keywords & hashtags that people are using in video content searches.
You can also use this attribute if you intend to provide buyers with a report covering trending or important keywords/hashtags relating to their content. Specify the number of keywords/hashtags you will research in order to help you differentiate each tier of your package. - Revisions: you can specify the number of “rounds” of edits/revisions a buyer can request post-delivery. Remember that revisions are time-consuming and are often undervalued by sellers, so think twice before offering unlimited revisions in all three package tiers.
